The term "whitepaper" is generally considered to have originated with the policy wonks in the Kennedy Administration who used such positioning documents to lay out the key issues involved in a particular policy arena and then to drive home their agenda.

In today's complex technology world, a "whitepaper" is essentially similar in that it is intended to establish the issues and challenges surrounding a market opportunity or technology arena, to set the agenda, and to define the criteria for success.

Then the paper needs to describe the solution or innovation (your particular technology approach), and to underscore the benefits and advantages for your customers, partners and the world at large.

An effective whitepaper tells the whole story in a concise document, which can be read in a single sitting and provides sufficient depth to "make the case" without losing the reader.

Technology whitepapers need to serve mutliple audiences. The arguments have to be credible enough to support engineer-to-engineer communication but also must provide a thread of logic and be clearly written in such a way that high-level decisionmakers can understand them.

Having written hundreds of technology whitepapers and market positioning documents over the past twenty years, I've developed the ability to "go deep enough" in any technology area to identify the key issues and define the unifying thread of communication and then to bring it up to that higher level and "tell the big picture story".

Following are just a few examples of Tech White Papers that we've written for various market and technology segments.

Configuration and Deployment Guide for MongoDB and Cassandra NoSQL on Intel Architecture (for Intel)

Optimizing Web Infrastructure on Intel Architecture (for Intel)

EAVC4 - The Next Leap Forward in Video Encoding Technology (for Ateme)

HomePlug AV2 Standard (for HomePlug Alliance)

Enabling Next-Generation PicoProjectors (for Intersil Corp)

Automating Medical Device Electronic History Records (eDHR)
(For Idhasoft & US Data Management)

Power Saving Cloud Archive (for Cutting Edge Networked Storage)

Implementing Wireless-in-the-Sky Wi-Fi on Commercial Airliners

Next-Generation IT Notification Systems (for MIR3)

SiliconWave (Bluetooth semiconductor solutions)

Redback (Subscriber Management Systems for DSL Broadband Networking)

Extreme Networks (Building Next-generation Metropolitan Area Networks)

The Power of Metadata (DIG35 Initiative)

Innosoft (Directory Synchronization Architectures)

Pluris (Terabit Routing System Architectures)

Catena Networks (New-generation Broadband Architectures)

JetStream (Messaging for Voice-Over-DSL (VoDSL)