Business Plans and Corporate Backgrounders

Business Plans provide the starting point and launching pad for most new endeavors. For start-ups, the Business Plan and Company Summary documents are also the primary communication pieces for convincing potential investors and early-stage customers/partners that you are a viable entity.

Corporate Backgrounders offer a good opportunity to provide a comprehensive overview of the client company's industry focus, technological innovations, core competencies and corporate strengths.

The primary emphasis with all of the positioning documents is to effectively communicate the company's fundamental reason for being and to establish the key reasons why the company is positioned to achieve on-going success.

Following are some examples of Corporate Backgrounder and other Business Positioning pieces

MeshIn Overview (for Xerox PARC)

ecoATM (corp. summary)

Bay Logics